Archive for July 18th, 2008
Working The Back End: How To Increase Each Customer’s Lifetime Value
Friday, July 18th, 2008Since getting new customers seems to be the primary focus of most business owners, it may be worth spending some time to consider the Lifetime Value (LTV) of a customer. Depending on which numbers you look at, the cost of obtaining a new customer is somewhere between 4-6 time more than it costs to keep [...]
