Advertising
« Previous EntriesFree Pay Per Click Sites To Drive Traffic To Your Business
Sunday, November 2nd, 2008If you have ever used a search engine, you have probably seen pay per click internet marketing being used. If you are just surfing, you may not have thought about what is going on there, but I am sure you have used it. If you are in business or looking to promote something, [...]
Email Marketing Campaign And The World Of Spam
Wednesday, October 15th, 2008Advertise, Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a clever, well planted email marketing list can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new [...]
Facebook: How It Can Help You With Your Marketing
Sunday, October 12th, 2008Facebook is primarily a social networking website that people use today in order to keep in touch with their friends and schoolmates. It is also a great way to meet new people and establish new relationships. With Facebook, you will see that it will let you create a network of friends and also join groups [...]
100 Advertising Headlines That Work
Wednesday, October 8th, 2008Headlines For Every Situation
Your Advertising Headline is the “Ad” for your Ad. Knowing how to get your advertising piece read is strictly a factor of whether your headline demands attention. Here are 100 Advertising Headlines That Work and can be changed to fit any product or service. No doubt you have seen [...]
Email Marketing Solution And The Reactions That Happen In Your Market
Saturday, October 4th, 2008The Reaction to Your Email Marketing
Email marketing can actually be much more effective than most people think. Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam. However, this is simply not true. Business [...]
Working The Back End: How To Increase Each Customer’s Lifetime Value
Friday, July 18th, 2008Since getting new customers seems to be the primary focus of most business owners, it may be worth spending some time to consider the Lifetime Value (LTV) of a customer. Depending on which numbers you look at, the cost of obtaining a new customer is somewhere between 4-6 time more than it costs to keep [...]
Affiliate Marketing Secrets
Friday, July 11th, 2008One of the easiest and fastest way to make money online in through affiliate marketing. This is when you send visitors to someone else’s product sales page, they make the sale and deliver the product, and you get a percentage of the sale price as you commission (usually 50% or more for digital products).
The benefits [...]
Marketing Strategy – Every Advertisement Is Unique
Monday, June 9th, 2008As a marketing consultant, business owners are always asking me to write an ad for their business. My minimum price for this service is $2,500 and on average the price is closer to $5,000. Talk about sticker shock!
What people don’t understand is that there is a lot of work and research that has to be [...]
Marketing 101- Build A Case For Your Product Or Service
Friday, June 6th, 2008In order for your advertising to be effective, your ads need to be properly structured. From a selling standpoint they need to achieve the highest impact. Gazing at an obscure “blank” canvas, attempting to create an ad, can be daunting.
What should you talk about?
What will be your dominate selling points?
Have you identified your competition?
Have you [...]
Where To Advertise – Don’t Rely On The Opinions Of Advertising Salespeople Alone
Tuesday, June 3rd, 2008Don’t Rely On The Opinions Of Advertising Salespeople Alone
Let’s talk about advertising salespeople. I’m talking about the guy or gal (from the newspaper or radio station or wherever) that comes and tries to sell you advertising space. Just like the agency people, be careful.
Advertising salespeople make commission on the ads they sell you. That’s obvious. [...]