Marketing
Next Entries »The Title Tag
Sunday, June 15th, 2008Including keywords in the title is no longer necessary. It is more important to have a title that will capture people’s attention so they click on your site. It makes no sense to be ranked number one if no one will click on your site. Never use all ALL CAPS. It is considered SHOUTING and [...]
Meta Description Usage
Saturday, June 14th, 2008The Meta Description is indexed and used by all three major search engines, Google, Yahoo and MSN. 200 characters is a good length and it works in conjunction with the Title to attract potential customers. What does a prospect see when they do a search using Google? The search results displayed are the Title (which [...]
Keyword Meta Tag Usage
Friday, June 13th, 2008The Keyword Meta Tag seems to have lost some value due to spamming issues back in the late 1990’s. Although Google doesn’t index this tag, Yahoo and MSN give some importance to it. However the Keyword Meta Tag alone is not sufficient to get top ranking for your site. Some may suggest that to find [...]
Marketing Strategy – Every Advertisement Is Unique
Monday, June 9th, 2008As a marketing consultant, business owners are always asking me to write an ad for their business. My minimum price for this service is $2,500 and on average the price is closer to $5,000. Talk about sticker shock! What people don’t understand is that there is a lot of work and research that has to [...]
Marketing 101- Build A Case For Your Product Or Service
Friday, June 6th, 2008In order for your advertising to be effective, your ads need to be properly structured. From a selling standpoint they need to achieve the highest impact. Gazing at an obscure “blank” canvas, attempting to create an ad, can be daunting. What should you talk about? What will be your dominate selling points? Have you identified [...]
Where To Advertise – Don’t Rely On The Opinions Of Advertising Salespeople Alone
Tuesday, June 3rd, 2008Don’t Rely On The Opinions Of Advertising Salespeople Alone Let’s talk about advertising salespeople. I’m talking about the guy or gal (from the newspaper or radio station or wherever) that comes and tries to sell you advertising space. Just like the agency people, be careful. Advertising salespeople make commission on the ads they sell you. [...]