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Gain Profits From Obscure Niche Topics
By Joe Cavell | July 14, 2010
The concept of niche marketing has been around for some time. Lots of people including those who weren’t SEO experts at the beginning now make money out of small sites that revolve around very specific topics. Like everything else online though, this income generating model has evolved for the better. Whether you’ve been into this for years or just discovering it, you can capitalize on better strategies.
In its infancy, niche marketing was uncomplicated. The fundamental concept simply called for detecting markets that were underachievers. Underachievement didn’t necessarily mean low profit potential. What it really meant was that income generation was possible but the competition within the obscure market itself wasn’t too stiff. Wise marketers would therefore get into these obscure fields, determine customer demand and market related information products accordingly. Because of the limits of obscure topics, the old model of niche internet marketing required getting involved in a variety of different topics. Some marketers maintained close to a hundred sites to generate a lot of income.
A newer approach to this model no longer requires SEO specialists and marketers to spread wide. They can now choose to focus on fewer specific topics. This can make better sense, considering that it is easier to promote or market a limited number of sites. Some however are doubtful that they can succeed at this new approach. This is simply because mini sites with obscure topics don’t have a lot of customers. How can marketers make a lot of cash when they only focus on limited niche markets? The answer is simpler than you think. All that needs to be done is to go deep into your limited areas of concentration.
Some people have the impression that going deep involves building more complicated websites. This doesn’t have to be the case. The real definition of going deep is exploring the possibility of creating more related products to sell to the same customers that have already purchased your first line of products. If you have a site with a long line of varied sub topics, your existing customers may find your new information products interesting enough.
This new niche marketing approach can be more
demanding on your time and energy. To find markets to promote, you have to spend a lot of time on analytical market research. Other than finding out if a topic has customers, you also need to find out if it is deep enough to develop. There are topics that are shallow by nature. This means you probably can’t make more than one product out of it. Topics like heartburn for instance aren’t the best ones to focus on since customers will probably not want to buy more products about it after they’ve used your first item to solve their problem. Find topics with a lot of sub branches that eager customers may be more than willing to explore.
The old way of performing niche internet marketing is far from dead. It still makes a lot of money for marketers who continue to follow it. You might however, find the new approach a better one to focus on. It will at least help you zero in on the finer points of running your niche sites business.
Topics: Internet Marketing, Making Money Online, Marketing, Online Business, Promotion and Marketing, SEO | No Comments »