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Heading Tags Usage
By Joe Cavell | June 16, 2008
Not only can Headlines be helpful to your visitors, they are also helpful to search engines.
The six header tags rank in order of importance from <h1> to <h6> with <h1> being the most important for on-page SEO.
One option is to list your “headline” using heading <h1> and the “tagline” using <h2>
Example:
<h1>Estate Planning For Beginners</h1>
<h2>Learn the five simple steps to effective Estate Planning in One Hour or Less!</h2>
This example has the keyword phrase “estate planning” being used naturally in both headings. Doing this increases it’s on-page optimization score for the this Keyword phrase.
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