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Social Bookmarking
By Joe Cavell | October 14, 2008
How To Do It And What It Can Mean To Your Page Ranking
Social bookmarking is the process of letting others know that you have found something that was interesting to you and may be of interest to them as well.
Why is social bookmarking important for website owners? Social bookmarking is important for all website owners who want to improve their search page ranking because they have a special relationship with Google. Google will tend to look at sites that are socially bookmarked quicker because of the simple fact that someone found them to be of interest.
Social bookmarking can do wonders for improving search page ranking in Google and other search engines. One of the many criteria that Google uses to determine web page ranking and web page placement is the number of back links directed to your website. The more back links to a particular website the more Google sees your sit as an authority site. After all, if other sites are linking to your site it must be important.
The key is not to overuse social bookmarking. The search engine spiders will consider all over bookmarked sites to be spam and see this as merely a means to generate traffic. Avoid this at all costs or you run the risk of be removed completely from the Google index which means your site will no longer be found when people are searching for you.
A good rule to follow is to socially bookmark your site each time you produce new content. So if you write a new article or have news that your viewers would be interested in, you should bookmark the new content with five to ten social bookmarking sites. Don’t go crazy here and use too many sites because it will cost you dearly. If you do this daily or at least a few times each week, your back links will grow rapidly and so will the authority ranking of your website.
How Much Time Does It Take For Social Bookmarking?
In the past, if you wanted to have your site socially bookmarked, you needed to ask friends, family and colleagues to read your site and socially bookmark it. As with most things related to the internet, change is inevitable and social bookmarking is no exception.
With the introduction of social bookmarking tools such as Social Marker and OnlyWire, (you can do a Google search for either of these tools) the task of social bookmarking has now been somewhat automated. It’s automated in the sense that you no longer need to impose on others to do this because you can do it yourself in less than ten minutes.
The neat thing about these two social bookmarking tools is that they can be easily added to the toolbar of your Firefox and Flock browsers (you can do a Google search for either of these tools.) Firefox and Flock are the two internet browsers used by most social internet marketers and have many advantages over other browsers. Detailed instructions on using Social Marker or OnlyWire can be found on their respective websites so I will not go into the details here.
The best practice to follow for social bookmarking and building authority links to your website is to post all new content on your blog site first. The reason for this is that each new blog post is considered a new webpage. This means that when you click on the title of the blog post a new page URL is created just for that post. This is perfect for social bookmarking and SEO purposes.
Within your new blog post, you can create some good SEO content such as bolding and underling your keywords so the search engine spiders will see them better. Also remember to use your keyword as the title of the blog post and several times within the article itself.
Here is the really neat part of all blog posts. You can enter some hyper linked text at the end of each post pointing the reader to your main (or any other) website. Hyper linked text can be something like “Learn more about XYZ” where XYZ or the entire sentence can contain a link to your other website. This provides a very valuable back link for your main site which begins to build that ever important authority ranking.
The final thing that all blog posts should include is a series of the most popular social bookmarking links in the form of site logos. All major blogging software such as WordPress.org will provide this option for you.
By spending a few minutes each day on social bookmarking, you can easily and very quickly improve your websites search engine page ranking. Watch the video version of this article.
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